Tiger & Japanese Streetwear Brand atmos Drop CNY 2026 Collection Inspired By Asian Street Culture
Follow us on Instagram, TikTok, and WhatsApp for the latest stories and breaking news.
Tiger Beer and Tokyo-based streetwear heavyweight atmos are back with their most ambitious Chinese New Year collaboration yet
Titled Tiger x atmos: Spirit of the Tiger, the 2026 capsule pulls straight from the pulse of Asian street culture, weaving Japanese calligraphy, graphic storytelling, and festival-ready silhouettes into a collection made to turn heads this CNY.
Rooted in Japanese izakaya culture and the raw energy of Asian street storefronts, every piece feels intentional.
The collection also ties neatly into Tiger Beer’s CNY rallying cry for the year, 敢敢冲 (Dare to Charge Forward). Not just a tagline, but a mindset stitched into every design.
Front and centre is a Chinese Sam Fu-inspired denim jacket that honestly doesn’t need much convincing
Designed as a statement layer for festive gatherings (and the inevitable outfit photos), it features detailed back embroidery influenced by the Tora no Maki (Tiger Scroll).
The motif symbolises strength, discipline, and spirit. It’s the kind of jacket that does all the talking without you having to try too hard.
The collection goes way beyond the jacket
You’ll also find streetwear staples including graphic tees, boxy work shirts, cropped tees, jackets, and statement jerseys.
Each piece is stamped with manuscript-style typography, calligraphic artwork, and co-branded Tiger x atmos details that feel thoughtfully layered rather than loud for the sake of it.
These are fits that work just as well at reunion dinners as they do at open houses or late-night hangs this Chinese New Year, or anytime of the year, really.
With CNY rituals in mind, Tiger has also introduced its first-ever Tiger x atmos poker set
This isn’t something you can just buy off the shelf. It’s a money-can’t-buy collectible that turns the collection’s calligraphic art into a centrepiece for your CNY table.
To get your hands on one, fans need to spend RM90 and above on Tiger Beer, Tiger Crystal, Tiger Soju Flavoured Lager, or selected HEINEKEN Malaysia beers at participating outlets. Bottled beer receipts count as one entry, while draught beer counts as two.
Winners will score either the poker set or RM88 TNG eWallet credit by submitting entries via Tiger Beer’s CNY microsite.
The Tiger x atmos: Spirit of the Tiger collection is available at selected atmos stores:
- Mid Valley Megamall
- Sunway Pyramid
- Genting Sky Avenue
- Pavilion Kuala Lumpur
It is also available on atmos KL’s website.
link
